This presentation is on visual design principles. Click on the links to jump to Gestalt principles, the 3-30-300 rule, Composition, Whitespace or Consistency.
GESTALT
What makes the design of the EU symbol/flag so good?
Figure – Ground
Closure
Proximity
Similarity
Continuity
Isomorphic correspondence
3-30-300 RULE
3 seconds
glance – minimal interaction
to grab the attention of your audience
to give sense of what the poster is about
main title, large image
30 seconds
review – medium interaction
to keep the attention of your audience
to convey the key-message
subtitles, images, interactive elements
300 seconds
engage – full interaction
to go into details
to tell the full sotry
body text, image captions, hyperlinks
COMPOSITION
Rule of thirds
Symmetry
Diagonals
Whitespace
