This presentation is on visual design principles. Click on the links to jump to Gestalt principles, the 3-30-300 rule, Composition, Whitespace or Consistency.


GESTALT

What makes the design of the EU symbol/flag so good?

Figure – Ground

Closure

Proximity

Similarity

Continuity

Isomorphic correspondence


3-30-300 RULE

3 seconds

glance – minimal interaction

to grab the attention of your audience

to give sense of what the poster is about

main title, large image

30 seconds

review – medium interaction

to keep the attention of your audience

to convey the key-message

subtitles, images, interactive elements

300 seconds

engage – full interaction

to go into details

to tell the full sotry

body text, image captions, hyperlinks


COMPOSITION

Rule of thirds

Symmetry

Diagonals


Whitespace


Consistency